You can navigate to Google or Typekit to get the code to use for the web font. In each case, you still want to make sure that you have a default font selected just in case the user is unable to view your web font. You can also try the font-family method, which is the least successful. This method is different and performs a little bit better in all email clients over the import method. You can also use the method to install a web font service in the email’s code. For example, the method lets you import Google and Typekit fonts into the email through a piece of code. You can use different methods for designing emails with web fonts. There are a few email clients that support web fonts including: However, it’s a little different for email clients. You shouldn’t find too many users who are unable to load them. Web fonts are pretty much universal in modern browsers today. If you want to display a sans serif font like Lato, then you should have a web-safe font installed as well, such as Arial to ensure that the site looks somewhat similar to the design if the user is unable to load your web font. Visitors don’t necessarily know what font you selected because most people don’t look at source code to understand why everything is suddenly in Times New Roman.ĭesigners and website owners need to specify the types of fonts to display. There are also issues from having different operating systems. This is to prevent Times New Roman from showing up on someone’s Internet Explorer browser if they have an old machine or if they are on a bad connection and can’t load web fonts from a Typekit. In short, every website you see online today is likely already using a web-safe css font. This means that if you want to display to a user on an older browser, you still need to have a default or web-safe font selected. This is because not every user will have access to those fonts, even if they are stored by Google. While you can use Google Web Fonts and Typekit to create web pages with web fonts, you will still need to design with web-safe fonts in mind. Much of web design today comes down to the web design assets and most importantly, the fonts you select. You may have worried in the past about using a specific font in email because it wouldn’t display correctly. Some of the new css fonts that are considered popular include: However,some web fonts are designed for use on all types of applications and websites as well. However, designers can use current web css fonts that are almost universal across modern browsers and email applications. There are only a few web-safe fonts / css fonts that are considered universal. To avoid this, web developers came up with a way to display the right font no matter what font was installed in the user’s computer. Previously, if the user’s computer did not have the font stored, they might see a totally different font such as Times New Roman or Verdana. These fonts work across all browsers and devices. Web safe fonts are the new standard in web design. There are also plenty of fonts that you probably wanted to use on a website but found that there was no way to display them correctly on ever browser. However, fonts have grown much more dynamic in the past five years. For years, many websites relied on the same fonts to display messaging and symbols to visitors.
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